Thus, when designers of social media systems make decisions about how data will be saved and what constraints will be put on the data, they are making decisions about who will get a better experience. Based on these decisions, some people will fit naturally into the data system, while others will have to put in extra work to make themselves fit, and others will have to modify themselves or misrepresent themselves to fit into the system.

Note that sometimes people use “bots” to mean inauthentically run accounts, such as those run by actual humans, but are paid to post things like advertisements or political content.