10 Matching Annotations
  1. Feb 2018
    1. Multimodality gives writers additional tools for design-ing effective texts. This is particularly true when writers arc trying to create a single text that will appeal to the interests of a large and diverse group of readers. By understanding who their readers arc, what they need to know, and how they will use the information, authors can create texts that satisfy a specific rhetorical situation

      Can't agree any better, because of multimodal, information are given to us more efficiently nowadays. Communication is easier, and the easier the process, the faster the result

    2. The linguistic mode often affords readers specificity, exactness, and logical connections, but this can slow readers down as they work to make sense of the information. The visual mode, on the other hand, often can't be as detailed. We don't know from the map, for example, how many projects were completed in each area. But a visual presentation of complex information can allow readers to make quick com-parisons. This ability for quick comparison is an affordance of the visual mode, particularly within the particular medium of the printed map

      each mode has it's strengths and weakneses. In order to present your idea and have the audience efficiently understand them, combine these modes sp they can fill in on each other impotence

    3. These different strengths and weaknesses of media (video, writing, pictures, etc.) and modes arc called affi1rda11ces. The visual mode affords us the opportunity to communicate emotion in an immedi-ate way, while the linguistic mode a(fimfs us the time we need to communicate a set of detailed steps. Writer/designers think through the affordanccs of the modes and media available before choos-ing the right text for the right situation. Keep in mind that modal affordances largely depend on how the mode is used and in what context. In other words, the strengths and weaknesses of each mode arc dependent on, and influenced by, the ways in which the modes arc combined, in what media, and to what ends.

      This is very important for out nowadays media culture. Newspaper, TV, commercials, advertisements. Timing is very important, in order to make text relevant to events.

    4. Different media use different combinations of modes and arc good at doing different things. We've all heard the expression "a picture is worth a thousand words." Some-times it is much easier and more effective to use an image to show someone how to do something or how you arc feeling. Say, for example, that the reason you wanted a picture of your dog is to show your friend in another state what the dog looks like (see fig. 1.17). A picture will quickly convey more information in this situation than will a written description.

      I agree, this remind me of the Primary Source Description Projects, I felt like talking to a blind person, which it takes a very passionate and sensible person to complete the task beautifully, almost seems as a talent. in my opinion, I wasn't up for it.

    5. The supplement I chose was "Forty Years Later, the Golden Record Goes Vinyl," by Marina Koren. It is about the two copies of gold-plated copper record that left earth on Voyager 1 and 2 in 1977. She started off saying "The Voyager Golden Record was never really intended for human consumption." And the targeted audience for the contents were the alien civilization to decipher and learn about us. Excepting the two copies that flew off to space, dozen others were distributed to NASA facilities. It was considered by NASA as "highly mementos being" that they are unable to give in to Carl Sagan who was the leading producer of the record. Yet in 2017, the Golden Record appeared on vinyl and priced $98, available for online ordering.

      The records on vinyl were co-produced by David Pescovitz and an editor at the website Boing Boing. The contents appeared on a CD-ROM in 1992, later NASA released the nature sounds and greetings on Sound Cloud. Seeing the opportunities of a vinyl version the co producers raised money for the project, receiving $1.3 million, then made 10,000 special editions copies or their backers.

      The original reel-to-reel tape recordings was held by Sony. The team had no trouble contacting Sony and transferred it into digital files in good conditions. They then needed to secure permission to use copyrighted material. It was a process of luck and persistent, it eventually paid off on the Voyager mission's 40th anniversary, shipping vinyl records to their backers.

    6. Aural Mode The aural mode focuses on sound. Whether we are talking about a speech, a video demonstration, sound effects on a Web site, or the audio elements of a radio program, the aural mode provides multiple ways of communicating and understanding a message, including: • music • sound effects • ambient noise/sounds • silence • tone of voice in spoken language • volume of sound • emphasis and accent

      Popular songs, sounds from nature of the record appeared on a CD-ROM in 1992, Later NASA uploaded the nature sounds and greetings on SoundCloud, can consider as Aural Mode, what confusing is the language and greetings, wouldn't they be included in Linguistic and Aural Mode, the 2 mode revolving spoken words and speech.

    7. Linguistic Mode ~ The linguistic mode refers to the use of language, which usually ~ means written or spoken word~. When we think about the ways ~ the linguistic mode is used to make or understand meaning, we can consider: ~ • word choice ~ • the delivery of spoken or written text !) • the organization of writing or speech into phrases, sentences, ~ paragraphs, etc. ~ • the development and coherence of individual words and ideas

      Some part of the the Golden record represent this kind of mode. A phonograph record, audio,instructions on the cover, reel-to-reel tape recordings of spoken greetings in dozens of human languages and one whale language.

    8. Academic essays, biology posters, statistical PowerPolnt presenta-tions, lolcats ... what do all of these texts have in common? They are all multimodal.

      The vinyl produced by David Pescovitz is multimodal. The Golden Record is multimodal of Carl Sagan. They are ways to communicate, for David it was to communicate with other people, for Carl i was for the alien civilization

    9. To produce a successful text, writers must be able to consciously use different modes both alone and in combination with each other to communicate their ideas to others.

      The contents of the Golden Record -"popular songs, sounds from nature, photographs, spoken greetings in dozens of human languages and one whale language". Sounds, Images, Conversations, combine together to communicate their idea, saying this is us, this is what we do.

    10. The word multimoda/ is a mash-up of multiple and mode. A mode is a way of communicating, such as the words we're using to explain our Ideas in this paragraph or the images we use throughout this book to illustrate various concepts. Multimodal describes how we combine multiple different ways of communicating in everyday life. For instance, lolcats, a well-known Internet meme, are multimodal. They combine photographs of cats with words written In humor-ously incorrect grammar to create a text that uses both visuals and language-11111/tip/e modes-to be funny. You might be saying to yourself, "Wait, Is a lolcat really a text?" Yes. Text traditionally means written words. But because we want to talk about the visuals, sounds, and movement that make up multi-media, we use the term text to refer to a piece of communication as a whole. A text can be anything from a lolcat to a concert tee shirt to a dictionary to a performance.

      This introduction were meant to first provide the definition of multimodal, second to make us realize that they are everywhere around us. Anything that has a purpose of representation are multimodal