Steven Tweedie. This disturbing image of a Chinese worker with close to 100 iPhones reveals how App Store rankings can be manipulated. February 2015. URL: https://www.businessinsider.com/photo-shows-how-fake-app-store-rankings-are-made-2015-2 (visited on 2024-03-07).

Bots, on the other hand, will do actions through social media accounts and can appear to be like any other user. The bot might be the only thing posting to the account, or human users might sometimes use a bot to post for them.

Now, people who design and program social media platforms can do things to encourage or discourage users adding alt-text to their photos. For example, they could require or forbid users from adding alt-text to their photos, or they could do more subtle versions of those by putting reminders to add alt-text, or making the option of adding alt-text hard to find. Additionally, they could run a machine learning program to try to automatically generate alt-text for photos [b135], though those programs may make mistakes or have biases.

There are absolute moral rules and duties to follow (regardless of the consequences). They can be deduced by reasoning about the objective reality.