Dog Factorybuilds on the then-common audienceexperience of seeingfilms projected in reverse as they were rewound(creating such marvels as a demolished wallflying back together from apile of rubble), thus extending its precursors’self-consciousness aboutcinema’s potential.
This was interesting to me in that its kind of an out of body (or out of film?) example. What I mean is, the prior examples of self reflexivity in this portion of the book are all instances in which the inward reflection calls into question the viewer and their own ideologies in comparison to those presented by the film. In the Dog Factory example, the self-reflexivity comes about by examining the industry itself and the technologies of the film industry at the time. This is not only a clever usage of the technology but a genius way to dispel the mysticism and lack of understanding surrounding filmmaking and film as a whole.