while having ostensibly little impact on MBTI's popularity
I think this is what I find most important to know about the situation, I think anyone who looks critically at MBTI or a test of its kind would see some unrealistic ideas, but they're portraying themselves as professionals in the field, that they have a real benefit to knowing your results. People don't think to check when they believe it is an industry standard, and a lot of people haven't had access to classes teaching how to research.