Kashmir Hill. How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did. Forbes, February 2012. URL: https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ (visited on 2023-12-07).
The pervasiveness of personal data extraction from private entities is really astounding. To create a profile of an individual that matches certain archetypes of folks so efficiently scares me. To that point, marketing organizes people like that in the first place purely for the sake of keeping you around and buying their product faster. Regardless of the intent of the individual, information can be still be gleamed. It's weird that there's so much crossover between target and criminal profiling.