The majority of academic writing, particularly in regards to journal articles, is of course produced as part of academic author’s position. For many it is expected that as part of the academic’s position within the university that they continuously publish, whether journals, collections, or monographs.
And most of what actually comprises our work in the 21st Century, such as this kind of discussions, will never give us any "points" in the "game" of publishing, where only the final outcomes (that are still produced under a pre-digital, Gutenbergian paradigm) count for something. A system oriented to quantification and control over 19th century media. Please note I am not saying that I would prefer that my tweets counted toward my career, but indeed further highlighting the inconsistencies and absurdity of the current academic publishing policies (and market).