“The tobacco companies’ activities and programs for the prevention of youth smokinghave not demonstrated an impact on the initiation or prevalence of smoking among young people.”1

The four primary communication channels used in campaigns include interpersonal channels (face to face communication), group (small group training), organizational, community-based, and mass media [36]. Campaigns frequently competed with factors such as pervasive product marketing, powerful social norms, and behaviors [37]. In most reviewed studies, mass media such as television advertisements were used [26, 29]. Mass media campaigns we widely used to expose a large number of people to messages through routine media, such as television, radio, and newspapers [37]. But in today's era of technology and information, modern media are very functional through the internet, smartphones, software, and social networks such as WhatsApp, Instagram, Telegram, and Facebook. It is easy to send messages to many recipients quickly and at a low cost. However, a campaign can combine all of these channels and transmit messages in huge volumes

One of the educational strategies for promoting public health is conducting health campaigns. The aim of a health campaign is to increase the quality, availability, and effectiveness of health programs [11]. These campaigns include a series of educational activities with coordinated information and communication, and by using a combination of multiple and diverse channels, they transmit information and specific messages to a population within a predetermined period, and in line with the objectives of the program. Health campaigns invite people and authorities for public participation and to focus on collective interests [12].

Tobacco is one of the most important causes of non-communicable diseases (NCD) and is responsible for premature deaths