The point in thinking about yourself as a “brand” isn’t to create an alter-ego called our “personal brand” that presents a super-human, polished and robotic persona of the real you. The point is to become authentic in who you are and intentional about how you tell your story.
I really agree with the author here. You should not do things just in sake of your personal brand. That makes the person seem almost "robotic" as the author described.
The second important thing to remember about your personal visibility campaign is: it all matters
Everything you do really does become part of your personal brand just like it becomes certain traits of the person people view you as.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.AdChoices
Never really thought of this in this way. The way we dress, act and the impressions we leave on people all become part of our personal brand.