There is something so ugly about crushing an acoustic guitar. Making it buckle, making the middle of it explode in splinters. That might be personal to me, as someone who grew up with a dad who was what you might call a campfire guitarist — not a performer, just a dad who used to entertain us with songs like "Dark as a Dungeon," a little folk tune about the lethal dangers of coal mining. Maybe to you, it's not the guitar. Maybe it's the cameras or the vinyl records.
She talks about how the ad is taking things that people love and are connected to and destroying them. While the ad is meant to show all the features of the ipad, many people saw it as saying they only need the ipad and the other things don't matter.