Venting does not equal pain
Venting = give free expression to (a strong emotion).
When conduct an interview, try to get the real emotion that deeply insight customer's feeling whether they get the real pain of this problem that they want to solve or not... If not, we may get the wrong sign. Because sometimes, interviewer just express some pain (venting) that they don't really like to solve it.
An obvious problem (with an obvious solution) does not automatically make it a pain point
An obviously painful problem to me does not make it a painful problem to the customer
That’s because you haven’t quite crossed the problem-pain threshold that makes you want to act
True. And this is why we do avoid problem sometimes.
It’s easy to assume that once you’ve identified the user’s problem, your job is done. You’re ready to build, get to work, create that magical solution that will get rid of your user’s problem
As a designer, this is so true. We likely to forget that sometimes problems are not a big deal.
"It’s a big enough problem to complain about but not important enough for you to take the time to solve."
most people are perfectly fine living with their problems.
This is a fact that sometime most designers are avoid.