Chris Evert, whom he persuaded to donate $500,000---money that was then matched by the •ta-for a program aimed at drug-abusing mothers; Evert also donated her time for radio and TV adsto promote the program's goals.
Due to Coler's different/ new take on fundraising and engagement with upper elites, he was able to fund/create this new program which was greatly needed. Why do you think Coler was criticized for his way of handling new programs? Besides "being an outsider".