Namibia has gone so far as to protect its rhinos by allowing trophyhunters to shoot them.

this process is working in reverse at the moment with themountain gorilla

Give local people some reason to want the animals alive rather than dead

price for rhino horn rises, providing even more incentive for poachers tohunt down the remaining animals. This vicious circle is compounded byanother aspect of the situation that is common to many environmentalchallenges: Most black rhinos are communal property rather than privateproperty.

firms are not just choosing what goods or services toproduce but also how to produce them

A profitable firm is like a chef whobrings home $30 worth of groceries and creates an $80 meal

For example, you may derive some satisfaction from whacking your bosson the head with a canoe paddle at the annual company picnic. But thatmomentary burst of utility would presumably be more than offset by thedisutility of spending many years in a federal prison.

No. She simplyderived more utility from saving her money and eventually giving it awaythan she would have from spending it on a big-screen TV or a fancyapartment.

It is simply badeconomics to impose our preferences on individuals whose lives are much,much different