Generative AI (GenAI) is breaking new ground in emulating human capabilities, and content generation may only be the beginning.In this work, the authors systematize and illustrate promising areas of application of GenAI in marketing. They lay out a concep-tual framework along two dimensions:
The argument is sound and valid however perhaps mildly misleading for the intention of drawing readers in. As it is only the abstract it doesn't cover everything in depth yet implies 'emulating human capabilities' is to some degree misleading. However it is not completely inaccurate, invalid. So although it may be mildly misleading language in the abstract it does however emulate the overall intention of the article.