measles incidence
Incidence is how much of something first happens within a given amount of time. There is another term called prevalence that is similar, but has an important difference. In diseases, for example, incidence is 'how much new disease there is over a certain time-period,' while prevalence is how much disease there is at a given point in time. This distinction is especially important for diseases that may last a long time. For example, if 100 people each year get HIV, the incidence is 100 new cases of HIV per year. However, because HIV does not go away, the prevalence, or number of people with HIV in a population at a certain time, will be much higher because it will include not just the 100 people who just got HIV, but also all of the people who still have HIV due to infections in previous years.
For example, you can see a graph of measles incidence in the US here. You will notice that it is plotted by when on the X-axis, and how many on the Y-axis.
The incidence of measles significantly drops after vaccination because this provides host resistance to the disease