In mid-January, a burner social media account shared a rumour speculating why Ullmark had left the team. Many in the hockey world disregarded it, but the fire quickly started to burn.
A recent example of disinformation online comes from the Ottawa Senators fanbase on X. In January, goaltender Linus Ullmark stepped away from the team, fans speculated about troubles in the locker room with teammates without verified sources. The Senators later put out a post clarifying the situation, demonstrating how misinformation can rise from uncertainty rather than deception.
In this case, the original burner account created false rumours about Ullmark, and without an official statement, created a reason for why he was gone. Ullmark eventually came out and said his leave was due to mental health, including panic attacks and anxiety issues, not issues with the team and other players.