the examples of New Belgium and Full Sail, as well as others like Ben & Jerry’s and Etsy have shown even if a company starts out with a mission, even if they are a Certified B Corporation or an employee-owned company, they’re still vulnerable to being sucked back into conventional, “extractive” profit-maximization models. Steward-ownership is a way to prevent that from happening.
Steward-ownership protects purpose-driven business from falling prey to profit-seeking