These temporal blog-publishing projects partake of many social media qualities. First, they often trigger active audience contributions.
It is interesting to read further into this article and see that blogging is basically the foundation of what we call social media today. We have facebook, twitter, and myspace (though old now) amongst others that you wouldn't view as "storytelling" but in reality it is. It "triggers" your audience to engage with you and tell their thoughts and opinions on what you post. It allows someone to share happiness and good things that are happening in their life. While this is a good thing, it can also trigger contributions like a political debate or touchy news topics. I can't help but feel that while active contributions from the audiences you attract is good, it can sometimes be dangerous. Its really cool to see the transformation in time though.