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This is a prime example of rhetorical analysis as the author is diving into the music video's rhetorical situation, specifically what we may consider to be part of the setting. She is also identifying the indirect use of kairos. The calendar timing and political landscape of America, at this time, greatly lent itself to Beyoncé's overall message. By identifying this and acknowledging that Beyoncé was conscious of this decision, she is identifying her rhetoric and how it aligned with Beyoncé's message, allowing her to successfully convey it.

This quote highlights a key message in Beyoncé’s video: it was not created to explain or translate Black culture for a white audience. It was made to encourage its target audience, African Americans, especially African American women, to reclaim their heritage and culture without feeling apologetic or as though they need to make it understandable to white people. The author of the article, Syreeta McFadden, is a black woman, and by making this claim about the response she felt towards Beyoncé's music video, she showed that the artist received the message and shared a deeply personal connection with it, making Beyoncé's rhetoric extremely successful

This introductory anecdote, included by McFadden, is a perfect example of her positionality, specifically her identity as a black woman. First of by saying this is something she would discuss with her friends, gives us the idea that this is a video she closely aligns with. The immediate and head-on response of her friends only reinforces this. We know that McFadden is part of the target demographic this video was made for, and by including this discourse, she allows us to see the impact of Beyoncé's text. This also goes on to support the rest of the text as we get her interpretation of the video and can see that she frequently mentions its relation to black culture and specifically women. This demonstrates how her positionality allowed her to see things more deeply than a white woman would, or even a black man.

1. This introductory anecdote, included by McFadden, is a perfect example of her positionality, specifically her identity as a black woman. First of by saying this is something she would discuss with her friends, gives us the idea that this is a video she closely aligns with. The immediate and head-on response of her friends only reinforces this. We know that McFadden is part of the target demographic this video was made for, and by including this discourse, she allows us to see the impact of Beyoncé's text. This also goes on to support the rest of the text as we get her interpretation of the video and can see that she frequently mentions its relation to black culture and specifically women. This demonstrates how her positionality allowed her to see things more deeply than a white woman would, or even a black man.

1. This is a prime example of rhetorical analysis as the author is diving into the music video's rhetorical situation, specifically what we may consider to be part of the setting. She is also identifying the indirect use of kairos. The calendar timing and political landscape of America, at this time, greatly lent itself to Beyoncé's overall message. By identifying this and acknowledging that Beyoncé was conscious of this decision, she is identifying her rhetoric and how it aligned with Beyoncé's message, allowing her to successfully convey it.

1. This quote highlights a key message in Beyoncé’s video: it was not created to explain or translate Black culture for a white audience. It was made to encourage its target audience, African Americans, especially African American women, to reclaim their heritage and culture without feeling apologetic or as though they need to make it understandable to white people. The author of the article, Syreeta McFadden, is a black woman, and by making this claim about the response she felt towards Beyoncé's music video, she showed that the artist received the message and shared a deeply personal connection with it, making Beyoncé's rhetoric extremely successful