This effort by ordinary people to celebrate local memory rather than civic memory, is likely due to the fact that for the most part, ordinary people don't really have any personal connection with our government and our government's history. For example, when someone wins the presidency, ordinary people aren't necessarily happy or proud that that person won, because ordinary people have no idea what it feels like to come from a class or status of people that would even have the chance to become president. However, let's say that a person from your hometown was on the team that won the Super Bowl or some other major sporting event, you and your whole town would be ecstatic, because a person who experienced the same conditions you did went on to achieve something remarkable. Even though the presidential election is much more important than whoever wins the Super Bowl, ordinary people don't really have much of an investment in the election, because they don't really have any connection with the people who are running for office.