Nevertheless, the actual involvement, interaction, and activities performed by users on aplatform determine the “sociability” of that platform. For example, if users do not use theoptions of “like,” “share,” or “comment,” and do not post any statuses on Facebook, thenFacebook will only become a social enabling platform instead of an actual “social” medium. Inaddition, users decide how active and “socially involved” they want to be in a particular context,situation, and platform and whether they want to “check in” or write a lengthy status on their“wall,” hence determining the actual “sociability” of a platform. For example, two Facebookpages might differ in their levels of “sociability.” If one page consists of an ongoing, vividconversation among users (high level of sociability), whereas the other page lacks interactionand conversation (low level of sociability), the first page might be seen as a “social platform”Downloaded by [University of Haifa Library] at 07:46 07 February 2015
I think the differentiation between a socially enabling platform and a social medium is interesting, because there are some platforms that I think fall in a grey area between those two classifications. For example, Reddit is a platform where users can join groups based on their interests and engage in conversations regarding specific topics within those groups. Each topic is essentially a discussion forum where users can reply to other users' posts and form conversations, so on the surface the platform seems to have a high level of sociability since users are having involved conversations with each other, but on the other hand the platform is notorious for having a lot of "lurkers" which are people who read these discussions but don't participate in them. Consequently I wonder if Reddit would be considered a social medium or a social enabling platform. Personally I would consider it a mix between the two.