When you hear the term “online presence,” what comes to mind? Perhaps you think of a brand, copy writing, a social media channel, or business website. And you are correct. However, an online presence is much more than that: Creating an intention around the communication style and “look and feel” of a brand is at the heart of creating and maintaining a business’s online presence.
After reading this section of the textbook the question that immediately came to my mind is "What does one call your online presence?" You might think of things such as what does maintaining my online presence or why do I need an online presence. Creating an online presence means more than just having a website or social media page. It's about how a business communicates its message and portrays its brand online. This includes things like the tone of writing, the design style, and how everything comes together to represent the business. It's like giving the business its own personality online, which helps people understand and connect with it better. There are different types of online presences reading this section of the textbook helped me get a better understanding of my own online presence and made me curious to expand my learning on this beyond the textbook.