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  1. Feb 2019
  2. www.fastcompany.com www.fastcompany.com
    The Brand Called You
    3
    1. calix1444 17 Feb 2019
      It’s this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.

      Branding yourself has become such an important tool today that almost everybody is doing it. Whether it's through their own websites or social media pages, it's becoming much more prevalent and something everybody has begun to do. The author does a great job of emphasizing this idea throughout his work.

    2. calix1444 17 Feb 2019
      We are CEOs of our own companies: Me Inc.

      Our own personal look is the brand of ourselves we exhibit to others. We create our own brand from the way we look and act.

    3. calix1444 17 Feb 2019
      That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end …

      The author does a great job explaining how these distinctions indicate that you've been branded. I've never really thought of this as being branded before, but the author gives me a new idea of what being branded means.

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    URL

    fastcompany.com/28905/brand-called-you
  3. jeremiahgardner.com jeremiahgardner.com
    The “Personal Brand” Myth
    1
    1. calix1444 17 Feb 2019
      In other words, creating personas of yourself that are geared toward a specific audience or potential employer.

      I think these experts Gardner is speaking of nail the definition of personal branding on the head. Personal branding, in my own opinion, relates to how someone exposes and shows themselves off to a general audience in order to achieve future employment.

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    URL

    jeremiahgardner.com/blog/personal-brand-myth/