28 Matching Annotations
  1. Sep 2020
    1. In the case of TDD, we are writing as many unit tests as possible to rapidly check our logic without complicated integrations or interactions.

      purpose of TDD, how to realize?

    2. The lack of “testability” for infrastructure relates to the testing pyramid.

      cost , time and resources are increased depending on : unit, service, integration or end to end testing

    3. How can TDD help with software development?

      some requirements mapping should help the TDD make more sense and make it run smoother

    1. This is where personalization comes into play.

      from MOFU to BOFU. From BOFU to MOFU...retarget?

    2. Connecting Content Through the Funnel

      main objective of digital marketing

    3. The content you create should answer very specific questions about your product or service

      very specific is key here

    4. Overall MOFU content success is measured by conversion rate (75%) and the number of leads (54%). 


    5. lead nurturing
    6. Product-oriented content also comes in handy — product overviews (40%), case studies (34%), and landing pages (31%) proved to be effective in generating leads.

      product oriented content

    7. email marketing

      how can email mkt be effective in TOFU?

    8. the main metric to measure TOFU content effectiveness (73%).

      use structured data for better organic reach

    9. TOFU content, 86% MOFU content, and 76% BOFU content.

      this can provide insights to budget allocation

    10. A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction to conversion to a paying customer. 
    1. most social listening tools will give you a lot of analytics for consideration.
    2. The more behavioral analytics you can gather, the better you understand your perfect buyers
    3. On this blog, we've demonstrated over and over again the power of sentiment analysis and the Topic cloud as a means of researching the attitudes, concerns, and aspirations within an audience.

      how to do and realize this strategy?

    4. you can always rely on social media listening and analytics software like Brandwatch.

      what are these SW?

    1. “extra” SERP features,
    2. You can edit your title, meta description, and use other aspects like structured data,

      what is longtail ux doing to title, meta and description?

    1. you’d like to invest more money in, it’s important to use the right mix of strategies and tactics.

      scaling can go wrong, do some fallbacks and also make sure to fine tune before scaling

    2. Here’s a simple breakdown of what this approach might look like: January: Promote offer 1 (e.g., lead magnet) February: Promote offer 2 (e.g., giveaway) March: Promote offer 1 (e.g., lead magnet) April: Promote offer 2 (e.g., giveaway) … and so on.

      example of strategy

    3. Instead, you want to develop multiple offers you can rotate from time to time.
    4. Here are two key rules we use: Turn off the ad set if ad spend is greater than or equal to three times the cost per acquisition (ad spend ≥ 3x CPA). Restart the ad set the next day if it’s profitable.

      relation between CPA and ad spend

    5. try a simple two-step process. First, create a campaign for testing different ad copy and creative combinations. Then when you find a winning ad copy and creative combination, replicate it in a separate campaign intended to scale with different audiences.
    6. Broad, no targeting (especially if you’re selling fast-moving consumer goods or products that have mass appeal)

      no target for consumer goods

    1. engagement audience

      fb / IG engagement audience

    2. it will be more relevant than a lookalike audience of 1% or 2%.

      when warming up may be better to have wider