“We still have many untapped opportunities to keep developing our markets, bring purpose into all of our brands, and that will translate into more opportunities for growth right across our considerable geographic footprint.”Jope stressed the need to deliver “quality” growth that is consistent, competitive, profitable and responsible.“To have consistent growth, we need to use the breadth of our portfolio to avoid or minimize the impact of onetime shocks. Competitive growth is simple, growing ahead of our markets. Profitable growth is going to require that we get the right balance of price and volume mix in any period as well as keep delivering strong savings and efficiency programs.“And finally, our growth will, of course, be responsible, which means putting purposes into our brands and making continued progress on the ambitious environmental and social roles that we set out in the Unilever Sustainable Living Plan.“It is not purpose ahead of profits. It's purpose that drives better profits.”
Again, an article that presents the conflicting nature of a purpose brand. This clearly states the new CEO of Unilver is going to put profit first. This is my last annotation. Overall, I would say that I still find the 50 foods campaign reliable. If you look at it simply as an informative document I think it is accurate, and a good publication However I think it is worth it to understand the authors as well. Unilever is not a perfect company, nor is WWF. Far from it. I hope that we can support this 50 foods campaign and other good choices while still holding Knorr Unilever and WWF accountable for their contradictions, hypocrisy, corruption, and bad choices.