Rhetoric relates to UX because both involve intentional, persuasive communication shaped by human motives and audience needs. UX designers, like rhetoricians, plan with purpose crafting interfaces that influence user behavior and understanding.

GROUP D:

1.everyone needs to have empathy, especially in today’s world where mostly everything is online. designers can use accessibility to help people. like the example with the girl and the tube in her mouth. she can now go on the internet, like everyone else, because someone designed the tube for her

1. I think the eco fonts are a great idea. he said that using them, it can use 25% less ink and toner. this is great for companies and regular people. they will be able to save money, since the ink and toner won’t be used up as fast.

2. "Designers must be cognizant of their power and impact on the world"

3. "Small changes executed on a large scale can contribute massively to sustainability"

4. sustainability isn't just about people, profit, and planet culture also matters, should be treated as a fourth bottom line

5. accessibility helps many people and hurts nobody"

6. Ethical codes matter. Berman emphasizes aligning design practice with professional ethics, similar to medicine or law, to reduce harm and increase trust.

7. Profit isn’t the only measure of success. Good design must be judged by social benefit and long-term impact, not just short-term financial gain.

8. Global perspective is essential. Designers must think beyond local markets, recognizing how their work contributes to worldwide challenges such as climate change and inequality.

9. Designers as change agents. Berman encourages professionals to see themselves as leaders who can steer society toward justice, sustainability, and fairness through thoughtful design.

GROUP D: 1. everyone needs to have empathy, especially in today’s world where mostly everything is online. designers can use accessibility to help people. like the example with the girl and the tube in her mouth. she can now go on the internet, like everyone else, because someone designed the tube for her

1. I think the eco fonts are a great idea. he said that using them, it can use 25% less ink and toner. this is great for companies and regular people. they will be able to save money, since the ink and toner won’t be used up as fast.

2. "Designers must be cognizant of their power and impact on the world"

3. "Small changes executed on a large scale can contribute massively to sustainability"

4. sustainability isn't just about people, profit, and planet culture also matters, should be treated as a fourth bottom line

5. accessibility helps many people and hurts nobody"

6. Ethical codes matter. Berman emphasizes aligning design practice with professional ethics, similar to medicine or law, to reduce harm and increase trust.

7. Profit isn’t the only measure of success. Good design must be judged by social benefit and long-term impact, not just short-term financial gain.

8. Global perspective is essential. Designers must think beyond local markets, recognizing how their work contributes to worldwide challenges such as climate change and inequality.

9. Designers as change agents. Berman encourages professionals to see themselves as leaders who can steer society toward justice, sustainability, and fairness through thoughtful design.

Free trial reminders (‘Don’t lose access!’) use loss aversion by framing the end of a benefit as a loss rather than just an option to pay

When designers lower cognitive load, users can focus on completing their goals instead of figuring out how the interface works

Anchoring can be helpful in design (like highlighting the best plan in a pricing table) but can also mislead if not used ethically.

People tend to recall the first and last items best, so placing key options at the beginning or end of a list helps them stand out.

Designers can improve usability by making high-priority targets larger and closer, while keeping less important ones smaller or farther away.

"Hick’s Law means that when users are given too many options, they take longer to decide. In UX, this suggests keeping menus, forms, or choices simple to reduce decision-making time."

Confirmation Bias In online shopping: If a customer believes a product brand is “the best,” they will pay more attention to positive reviews and ignore negative ones. This reinforces their belief that the brand is always superior, even when evidence shows otherwise.

So the reason why Variable Rewards are powerful in UX design because people are naturally drawn to unexpected outcomes. Instead of getting the same reward every time, users will stay more engaged when the result is unpredictable. This has the same principle that makes slot machines addictive, that uncertainty has people to come back.

One example is that digital products is features like a loot box in a video game where the reward is uncertain but has a possibility very valuable.

Aha! moment in UX is when a new user suddenly understands the value of a product. It's where the person has confusion and it turns into light bulb moment, and the product clicks for them. The reason why this is important because users who have this moment fast are more likely to stay engaged and will continue using the platform. An example is like a dropbox or Google Drive often guide new users with simple onboarding steps that show how easy it is to upload and share files.

When designing UXD, the default bias is very important because people sometimes end up sticking with whatever option is pre-selected. And it happens often don't take the extra step to change a setting unless the incentive is strong. So this means that the default shape behavior sometimes more than conscious choice.

One example is that Amazon's subscription services make "Subscribe & Save" the default to encourage repeat purchases

I never knew UX was something and thought it was honestly just UI. But I see the difference is that UI is more for the pleasing effect for the users and that the UX is kinda the 'back-end' of UI

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