photos and videos of smiling people, mostly women, drinking Mason jars of black liquid, slathering black paste on their faces and feet, or dipping babies and dogs in tubs of the black water. They tagged the posts #BOO and linked to a website that sold a product called Black Oxygen Organics
It's funny, the first sentence already rises so many red flags. To me it all seems like a marketing tactic. When putting out videos and photos for your product; the goal is to show your customer how much they need this product! Wether or not the product is good you better believe they are going to "fake it until they make it". Nobody is going to post content making nasty faces after drinking BOO, it is all the story they are trying to give off. It's important to remember the models/actors are paid to promote for their client so they can get sells.