The tone here is clearly implying that we are some uneducated mass just slowly giving away our privacy (aka freedom to be anonymous online) and not caring about the consequences. This is a perspective i strongly disagree with. Privacy online is not a real thing. It never has been. When you're using googles tools, why shouldn't they have a right to collect that information? You're using a tool they gave you for free. If I went into Starbucks and bought a drink, I wouldn't then be upset if they asked me if I wanted the same drink the next time I went into that same Starbucks. They are trying to improv my experience, just like google is by collecting my information. I am definitely over simplifying, I'll admit that.