For example, Doctor Who’s web presence of-fers downloadable trailers, and behind-the-scenes footage and games(on a system of scrolling menus that creates further windows withinthe window and thus invites an internal wander around the website’sinformation and distractions, a microcosm of the broader pattern Isuggested above).
Does this work in prolonging the life of the show and a continuing revenue stream? I think that it probably does but for how long? Does it matter, or is anything after a certain point gravy?