This Ivory Soap ad from 1925 reveals how deeply established ideas of beauty and gender roles were in the culture of consumers. The ad makes fun of men's limited duties in the home by describing them the "so-called head of the house" and shows a man standing aside from his wife while she bathes their child. The painting shows typical roles: the male is detached, the wife is caring, and the child is the center of attention in the family scene. The soap is a "bridge across the vast crevasse of feminine interference" that shows how to bring men back into the picture. The ad also connects cleanliness to whiteness by saying that the soap is "pure" and white, which indirectly supports racially ideals of beauty. Even though the lady is doing the job, the ad is for guys. This shows that men are still in authority, which is a belief held by many.