The headings are compatible with assistive technologies such as VoiceOver that are used to recognize content and navigate between sections. This makes it easier for users who depend on assistive technology to view the website.

The “Build fast on Shopify” section displays how to use Shopify in a clear and simple way using numbered and descriptive sentences. This section makes it easy to understand how Shopify can be used to improve operations in a way that all users can understand.

The “Start for free” clickable link can be reached using the TAB key and clicked on by pressing the ENTER key without using a mouse. This keyboard accessibility allows different users to operate the website without a mouse.

The “Why we build Shopify” video provides closed captions in 18 different languages. This makes the video a lot more perceivable by providing a text alternative for users that cannot hear or understand the audio.