Kashmir Hill. How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did. Forbes, February 2012. URL: https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ (visited on 2023-12-07).
This source tells a story of how targets algorithm was able to see a pattern in shoppers purcahse history. They noticed a trend with a customers shopping that was connected to alot of pregnant women. So they decided to mail coupons adressed to the girl because they believed she was pregant due to the purchase history. The father didnt appreciate them mailing that because she was a high school student only to find out afterwards she was pregnant.