Fairly early on, Dean laments to Chris, “I hate the way it looks.” While Chris understands this to be about a white family with black employees, Dean’s statement can also be understood as his distaste for the aesthetics of the Coagula. To thrive, his family members must exist in black bodies, and he hates it. In order to hold onto father’s legacy (whiteness), Dean must cling to blackness.
This shows Deans true intentions right from the start of the movie