The strategy is also celebrated for President Obama’s 2008 and especially 2012 campaigns, where his staff maintained a connected and thorough database of a large portion of American voters. They knew, for instance, that people who drink Dr. Pepper, watch the Golf Channel, drive a Land Rover, and eat at Cracker Barrel are both very likely to vote, and very unlikely to vote Democratic. These insights lead to the right political ads targeted exactly at those they were most likely to sway.
This is insane. Cool, creepy, and insane.