Tension and the three-act structure of stories How does tension play out across the three acts? When you search online, it’s easy to find diagrams that show story structure. The following diagram is a synopsis of several of the most common structures. In this three-part diagram, tension is graphed on the Y axis, and time is graphed on the X axis. Tension is introduced at the end of the first act or the beginning of second, it rises and rises throughout the second act, and then it is released in a climactic moment. The third act addresses the aftermath and the results that spring from this release of tension.
Seeing the graph reminded me of how any essays, movies, or stories go. Every stage of the story is extremely important as the beginning sets the audience up with the information that they should worry about. Then by emphasizing the role of tension throughout the story and during the conflict, it makes the story stand out much more as authors are able to effectively connect classic storytelling principles to real-world marketing challenges. The conclusion also plays an important role as it's a way for the user to be satisfied with the outcome or be left with a thought-provoking question that lingers in their mind.