Two policy levers compete:
Dont use "levers". Just say, first we consider "legal accountability". then say despite very detailed legislation, and easy access to courts and a litigation culture, biased polls are not challenged in court. Suggesting that the source of the bias is hard to prove in court. ... Second, we consider reputation. Then explain why pollsters would have a reputational incentive (if pollsters are known to produce biased polls they would not be trusted by voters---so there is no reason to pay fora pollster with a reputation for biasing in favor of the one who pays.) We find evidence consistent with such a reputational mechanism at play. then explain the large pollsters , media etc . and also that bias is smaller where there are multiple independent polls (making the bias more obviouss)