This assertion by the author goes into the idea of resources and what impact they have on others. The author kept this meaning neutral which then allows the reader to be able to interpret the situation in any way. Having the ability to find and use resources in the way of creating and evolving theories can be very beneficial because it allows others to examine resources and their impacts.

As I feel like this statement is subjective and sort of factual, the author dives straight into how the most important topic we should be focusing on is the increase in AI. As I do agree that the importance of AI is needed but I think it can be misleading that it is our only importance to focus on AI and not to focus on other things that are impacting us too. When only focusing on certain aspects it can mislead the reader and cause the readers to also fall off task.

I feel as this statement by the author's claim could have been ambiguous. Although it does in fact state correct information about business models, it can be confusing to understand. With the author only going into a brief overview of the point it can cause confusion to happen, this then could lead to the reader feeling that the author is inconsistent.

The information that the author uses both well soundness and consistency when explaining the data that they found. With this, the author is able to convey these factual points with there being an unbiased outlook on the matter. The author does not contradict themselves because the authors keep a consistent opinion and value that they maintained.

This information from the author is high in validity because it is logically structured. The author first starts out with a precise claim and then mentions the evidence behind his claim and then lastly, he reviews his evidence and backs it up with elaboration which explains to the readers of the thought process behind the information.

I believe that the author could have used a stronger argument here by explaining how this intersection has played an impact on marketing. However, the quote only explains the historical background to it. If the author explained how they are connected and how one could use them all together it would make the argument stronger and with precise reasoning it would help immensely.