In this era of global homogenizing, the distinctive social and cultural char-acteristics of places are obscured, and tourism promoters engage in concertedefforts to recreate something that is taken to be ‘traditional’ especially for the sakeof tourists.
You can sell authenticity now? Says something about the consumer...that the market is able to homogenize places, goods, and services means that there is a demand for it and that a number of people identify authenticity with static ideas of what is authentic.