Chick-fil-A, SHEIN, Nestle, Amazon, Walmart, Nike, Travis Scott’s “Astroworld,” Disney, andStarbucks

58.8% being females and 41.2% being males. 22.1% of respondents were college freshmen,12.1% of respondents were sophomores, 19.5% of respondents were juniors, 31.6% ofrespondents were seniors, and 14.7% of respondents were graduate students. The majority ofrespondents are Sam M. Walton College of Business students at 87.6% of total participants.6.7% of respondents were Fulbright College of Arts and Sciences students, 4.1% of respondentswere College of Education and Health Professions students, and 1.5% of respondents were in theCollege of Engineeri

becauseconsumers can identify the fake

Although many respondents did not have firsthand experiences with cancel culture, it isimportant to call out that those who did have firsthand experiences took a slightly longer time torebuild trust with a brand after they had been cancelled

“Moral grandstanding” is a popular term that cancel culture uses to better categorize companyresponse. One grandstands when one contributes to public discourse that aims to convince othersthat they are morally respectable (Tosi & Warmke, 2016). Moral grandstanding, in the realm ofsocial media, is exacerbated by the echo-chamber effect, when users tend to isolate themselvesamong groups that align with their own values (Grubbs et al., 2019). Essentially, moralgrandstanding is fueled by vanity, where one can issue a response and feel gratified because theresponse is applauded by those who agree. The action is a short-term fix, because those thatmorally grandstand are more likely to struggle in relating to others about moral issues (Grubbs etal., 2019). Consequently, the companies that issue inauthentic response efforts separatethemselves farther from the very groups they may be trying to relate to.

Not only do companies have to worry about protecting their image, but approximately60% of the U.S. population says that how a brand responds will influence whether they buy inthe future (Menon & Kiesler, 2020)

Cultural controversies can arise from heart-wrenching situations. Consider the crisis in Ukraine,where many brands moved quickly to distance themselves from Russia (Hanbury, 2022b). Yetconsumers’ expectations of timeliness have become so compressed that they were voicingoutrage within days if a company hadn’t completed shutting down their Russia operations(Hanbury, 2022a).

As cultural controversies arise, brands experience pressure from consumers and competitors totake a stance

Other examples of cancel culture costing someone their job include:Amy Cooper, fired after a viral video showed her filing a false police report on a black birdwatcherMichael Lofthouse, forced out of his start-up for a racist tiradeFor companies deciding whether to fire an employee who has been cancelled is tricky. In the US, many employment contracts give businesses a large amount of discretion over when to terminate a worker's contract. Letting go of an employee who has committed an offence may be the fastest way for a firm to quickly restore its reputation. But for the employee who was fired, moving isn't as easy and finding new work can be difficult.According to Ms Graziano, potential employers are likely to be thinking about the costs of hiring a person with a reputation for being cancelled. "At the end of the day this is a business decision and the company has to consider if it can deal with the possible blowback."

The letter received criticism by those who said the writers were already in positions of power and that cancel culture was meant to give a voice to those with less privilege.

A similar argument was made by a group of over 100 writers and academics including J.K. Rowling and Noam Chomsky, in a letter published in Harper's magazine. They argued that cancel culture had created an "intolerant climate" and had weakened "norms of open debate".

He added that he got the sense some young people felt being as "judgmental as possible" was the best way to force change and cautioned them that the world was "messy" and full of "ambiguities"

When it was first being used among young people on the internet, cancelling was a way to say, "I'm done with you".

She argues businesses need to take the threat of cancel culture seriously and set policies in advance that help them weather the cancel culture storms.

When Syracuse University freshmen walk into professor Jeff Rubin’s Introduction to Information Technologies class, seven small Bluetooth beacons hidden around the Grant Auditorium lecture hall connect with an app on their smartphones and boost their “attendance points.”

doubted most students knew they were signing up for long-term monitoring when they clicked to connect to the campus WiFi.

“We’re all still adults. Have a basic respect for our privacy,” she said. “We don’t need hall passes anymore.”

“I just cut you a $30,000 check,” he said, “and I can’t find out if my kid’s going to class or not?”

“new attendance tool” and were given only two weeks before the opt-out deadline passed.

Students using Degree Analytics’ WiFi system can opt-out by clicking “no” on a window that asks whether they want to help “support student success, operations and security.” But Benz, the company’s chief, said very few do

Wanted: The ‘perfect babysitter.’ Must pass AI scan for respect and attitude.Some parents

same pop quizzes and random checks they’ve used for decades.

He then had to defend himself to campus staff members, who believed the data more than him.

which are mostly untested and unproven in their abilities to pinpoint student harm.

It also generates a “risk score” for students based around factors such as how much time they spent in community centers or at the gym

“At every school, there are lots of Sashas,” he said. “And the bigger you are, the more Sashas that you have.”

By analyzing campus WiFi data, he said, 98 percent of their students can be measured and analyzed.

The company now works with nearly 40 schools, he said, including such universities as Auburn, Central Florida, Columbia, Indiana and Missouri, as well as several smaller colleges and a public high school.

when we could be asking harder questions, like: Why are we creating institutions where students don’t want to show up?”

Students “should have all the rights, responsibilities and privileges that an adult has. So why do we treat them so differently?”

But some educators say this move toward heightened educational vigilance threatens to undermine students’ independence and prevents them from pursuing interests beyond the classroom because they feel they might be watched.

schools

calculate personalized “risk scores” based on factors such as whether the student is going to the library enough.

If they know more about where students are going, they argue, they can intervene before problems arise

have also led some to worry whether anyone will truly know when all this surveillance has gone too far

a trade-off of future worries for the immediacy of convenience, comfort and ease

A flood of cameras, sensors and microphones, wired to an online backbone, now can measure people’s activity and whereabouts with striking precision,

The tracking systems, they worry, will infantilize students in the very place where they’re expected to grow into adults, further training them to see surveillance as a normal part of living, whether they like it or not.

Dozens of schools now use such technology to monitor students’ academic performance, analyze their conduct or assess their mental health.

Syracuse University freshmen

.... At the very least

As a result, he says, their data is some of the most valuable and the most likely to be mined or sold. And for educational institutions to be complicit in the commodification of students for corporate gain is, he says, fundamentally antithetical to their missions.

Plus, says Shmatikov, as long as a company like Amazon is converting student prompts to data signals, it has access to the student’s information—forever.

“We use Amazon’s platform to make this work. Amazon stores information about usage that can be purged upon request.”

Officials at Arizona State University and Saint Louis University say they’re not linking information like students’ financials, health records, and grades (data known as “authenticated,” since it requires a student to link to personal accounts) until they are more confident about the security measures.

That’s not like a school searching your locker; it’s more like a school recording in perpetuity everything that’s ever been in your locker and what you and your friends said every time you opened it, and then letting a host of commercial entities search that information.

Shmatikov says it’s reasonable to assume that a company’s cloud has date- and time-stamped recordings of students’ requests to a smart speaker, and the devices may even record the conversations the student  might have had with other people before or after speaking to it.

He says all the companies involved are “very cagey” about how much data is traveling between them.

Colleges and universities face several looming crises.

Davis says the app successfully answers about three-quarters of students’ questions, and that there’s been a dramatic increase in the number of students who meet their financial requirements and submit all the supporting documents necessary to complete their application.

What if data harvested from students’ conversations affected their chances of getting a mortgage or a job later on? What if it were used against foreign students to have them deported, possibly to home countries where they could be imprisoned for their political views?

“When it comes to deploying listening devices where sensitive conversations occur, we simply have no idea what long-term effect having conversations recorded and kept by Amazon might have on their futures—even, quite possibly, on their health and well-being,”

increase their students’ success and boost their overall happiness.

Administrators at some of these schools told me they believe Alexa will bolster enrollment and reduce dropout rates.

Schools as wide-ranging as Arizona State University, Lancaster University in the UK, and Ross University School of Medicine in Barbados have adopted voice-skill technology on campus

“Living in a single, AskSLU definitely made me feel less lonely,”

Catano

The devices also included the basic voice “skills” available on other Dots, including alarms and reminders, general information, and the ability to stream music.

Each device was pre-programmed with answers to about 130 SLU-specific questions, ranging from library hours to the location of the registrar’s office (the school dubbed this “AskSLU”).

another student but a disembodied brain in the form of an Amazon Echo Dot