Rafi Letzter. A teenager on TikTok disrupted thousands of scientific studies with a single video. September 2021. URL: https://www.theverge.com/2021/9/24/22688278/tiktok-science-study-survey-prolific (visited on 2023-12-10).
This article shares the impact of social media posts on prolific.com. Prolific.com is a scientific survey platform that pays users to fill out surveys to be used in a scientific study for university like Stanford, reasearch labs, etc. In July 2021, a Tik Tok user posted a video that got 4.1 million views sharing that doing surveys on Prolific is an easy side hustle to make money. The website was then flooded with responses from young adult woman which skewed the data and results of multiple studies.