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  2. link.springer.com link.springer.com
    Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?
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    1. katiechan 06 Nov 2026
      Most previous studies on VIs have focused on their humanlike appearance and its impact, and the results are inconsistent

      slight research gap, as the studies are inconsistent

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    link.springer.com/article/10.1186/s40691-024-00380-0