One of the first things I noticed while reading this article is the language. The author uses a familiar tone that blends complex terms with very casual language, mixing in several analogies to help encourage understanding. I did notice a spelling error in this sentence which is why I chose to highlight it, I found it ironic. I think the article would benefit from images or diagrams so that the reader could better visualize the technology discussed, as not everyone learns the same way. The article is clearly written from a marketing perspective, with the purpose being to advertise and promote the Kiwibots. Maybe it seeks to address one of the more common questions the company recieves from potential buyers/consumers.