Emotions definitely come into play when it comes to convincing someone to do or not to do something. For example, when someone talks about fairness or loyalty, it immediately grabs my attention and makes me care more. I can relate to this because I often find myself supporting ideas or people when I feel strongly about them, not just because of facts. This line is important because it shows how emotions play a huge role in communication and persuasion, something I see in my own life all the time.

I feel as if this is very important because for me my roommate plays a big role in my life. My roommate is my best friend and with all this being considered it is no surprise that we have tried persuading each other and sometimes. Personal experience definitely comes into factor especially when we know so much about each other's likes and dislikes.