Swearing, defined as the use of taboo language conveying connotative information (Jay and Janschewitz, 2008), is a near-universal feature of language (van Lancker and Cummings, 1999). Research has shown that repeating a swear word can be an effective way of increasing tolerance for the physical pain of an ice water challenge (Stephens et al., 2009; Stephens and Umland, 2011; Robertson et al., 2