Out of all, this was definitely the most interesting for me to read and learn about. I would say all of the persuasion techniques I have thought about however, this is one that's never crossed my mind. As humans, we inherently have unspoken expectations regarding certain things like behaviors and how we expect one to dress. When a person breaks out of how we expect them to act, this changes our view on them An example of a time I have experienced this firsthand is when I met one if my friends. She seemed super intimidating but when we got paired up in class, she turned out to be the most sweet, welcoming person! Her behaviour change caused me to have a complete 180 switch in my opinion of her. This is a great example of how behavior can influence our opinions and persuade us!

Authority: It truly surprised me how much authority is communicated through the use of body language and nonverbal communication. For me, I usually think of an authority figure in the sense of my manager at work or the president but the author describes authority in association with eye contact, posture, expressions etc! When I take a step back, I can totally see how this is super prevalent in authority figures. For example, teachers exhibit these behaviors which creates an unspoken sense of authority towards the students. I totally do relate to this subconsciously, because I tend to think more confident individuals who do all of these things come off as having more authority.

Eye contact: I found this passage particularly interesting because its not inherently something I would have ever considered prior. After reading this however, I can totally understand and relate to the idea that eye contact and just seeming genuinely like someone cares about what your talking about helps to build trust & therefore persuasion. I think that this can be a more subconscious form of persuasion, as I am not actively thinking about persuasion when I make eye contact or when someone is doing the ame to me. I do believe this makes us a bit more moldable to someone’s opinions or sway, though, because we want to naturally agree with those we feel connected to.

Attractiveness & Similarity: I found this section to be very fascinating. I think it's so interesting how our first initial perception of someone based on their appearance can have such a heavy swing on our opinions and perception of them. I do think that typically, we associate more positive qualities with more “attractive” people, which is so interesting because there truly is no significant connection between these two things. I am honestly not to surprised at the fact that attractiveness has the ability to persuade more so than one’s actual knowledge of the topic/subject. Unfortunately, people value optics more than intelligence sometimes. I see this very often on social media platforms, but more specifically with influencers. People just follow them because they like their aesthetic, rather than any substantial qualities about them.