outlined-above
outlined above
outlined-above
outlined above
naturally
"naturally" is unnecessary here, remove it
they
you
in the mind
in mind.
one continues
you continue
on
at
Inspiration
The Inspiration
they
you
one
you
the
"the" is unnecessary here, remove it
any
"any" is unnecessary here, remove it
It
In
the
your
If they don’t like something, another sketch can be produced for approval.
If they dislike any aspects of the design, you can sketch another design.
anachronisms
anachronistic
If they don’t like something,
If they dislike any aspects of the design,
and
, and
With the sketch ready, one can significantly reduce the time it takes to come up with a design using design software.
With the sketch ready, you can significantly reduce the time to create a design using a CAD software.
Rather go through that time-consuming process, it is much easier and quicker to try out different variations through sketching first.
Rather than going through that time-consuming process, it is much more convenient to try out different variations through sketching first.
Sketching Makes One Creative
Sketching Makes Creative
or
Sketching Makes You Creative
You indicate a third person with one and it is quite formal. I would suggest you skip it and consistently replace it with "You" as you have done in many other posts.
one’s
the
if sketching is dead in the world of overall world.
if sketching is dead in the world of smart devices.
not really clear what you mean with "world of overall world". If you refer to IoT, I assume my suggestion makes sense.
After you have worked out the kinks and made your prototype more presentable, you can look into building a fully functional prototype. At this stage, you can find companies that can help you build a functional prototype that can further help you win investors and even file for a patent (since you will be the first to demonstrate a workable concept like this). Just keep in mind that your prototype still does not need all the bells and whistles included at this point; it just has to be good enough to show.
You can look into building a fully functional prototype after you have worked out the flaws and made it more presentable. At this stage, you can find companies that can help you create a functional prototype that can further assist you in winning investors and even filing for a patent (since you will be the first to demonstrate a workable concept like this). Just keep in mind that your prototype still does not need attractive additional features included at this point; it only has to be good enough to show.
Once you get it to function properly, you just need to improve the aesthetics to make it more presentable.
Once you get it to function correctly, you need to improve the appearance to make it more presentable
By making it simple, we mean you should build a mini prototype first before anything else. Just make a list of the components you need, visit your local hardware store and construct the mini prototype.
You can make it simple by building a mini prototype first before anything else. Make a list of the components you need, visit your local hardware store and construct the mini prototype.
that you have a design that is cohesive, meaning you can certainly do more with less here. Making a simple prototype based on your product design is the first step towards having a fully functional product and the quickest way to enter the local, national and/or global markets.
you have a cohesive design. Meaning you can certainly do more with less. Making a simple prototype based on your product design is the first step towards having a fully functional product and the quickest way to enter the local, national and global markets.
You just need
You need
The word 'just' weakens your sentence. If you notice, I remove 'just' in many of your sentences
A prototype does not need to have all the bells and whistles included in order to effectively communicate that you have an idea that works.
A prototype does not need to have all the bells and whistles included to show that your idea works
know how
adopt
use
So there you have it; the best three technologies for consumer gadgets of the future.
So there you have it, the best three future gadget technologies for the consumer
If you doubt the seriousness of the USB-C, just look at the new iPad Pro. Apple has its own proprietary connector called Lightning, and you will find it in a number of their products, such as iPhones, iPads, MacBooks, Adapters and various accessories. For Apple to foregore a Lightning port in favour of the USB-C is a true testament to the benefits this technology provides.
Let's look at the new iPad Pro if you doubt the seriousness of the USB-C. Apple has its proprietary connector called Lightning, and you will find it in a number of its products, such as iPhones, iPads, MacBooks, Adapters and various accessories. For Apple, to forego a Lightning port in favour of the USB-C is a true testament to the benefits this technology provides.
In fact, researchers
Researchers
There will also be a CAGR of 26.2% for the Internet of Medical Things by 2021 as we see the technology being increasingly adopted in the health sector.
There will also be a CAGR of 26.2% for the Internet of Medical Things by 2021 as the health sector adopts the technology.
I change some of your sentences to active voice instead to passive voice. Active voice is stronger and easier to read.
IoT and
IoT, and
would
will
would
will
would
will
could
will
I change the verb of the main clause so that it suits the conditional Type I
knew
know
There are three types of conditionals in English (when you use 'if') For this case, I think the best conditional is Type I. https://guidetogrammar.org/grammar/conditional2.htm
alot
a lot
has been resolved
was resolved
to be supplied with
requesting
huge
considerable
The prototype
The Prototype
With the way they share information about everything makes, they can all operate in ways that can lead to huge energy savings.
With the way they share information, system operation can be in efficient ways that can lead to huge energy savings.
Not clear what you want to say with this sentence.
In fact, conservative estimates predict that by the year 2020, there will be 200 billion IoT devices in use.
Conservative estimates predict that by the year 2020, there will be 200 billion IoT devices in use.
percent
per cent
As you have seen IoT trump standard devices.
As you have seen, IoT outdoes standard devices.
that than
than
Gartner
you should add a link here (or more information), otherwise this reference is meaningless.
Since IoT can be a massive timesaver, consumers would pay a pretty penny to get their hands on one of these devices since they can allow them to focus on other things rather than perform repetitive tasks.
Since IoT can be a massive time-saver, consumers would pay a pretty penny to get their hands on a devices that can allow them to let go of repetitive tasks and focus on the bigger picture instead.
and the previously-mentioned example of smart homes is one that can save them a lot of time.
and the previously-mentioned example of smart homes can be a time saving affair.
have is time.
have, is time.
to get it to operate the way they want.
,to get it to operate in the desired way.
Since these physical devices are connected and constantly communicating, they are able to anticipate user needs and act independently in an automated fashion.
Since these physical devices are connected and constantly communicating, they anticipate user needs and act independently in an automated fashion.
One concept that is really appealing to consumers is smart homes.
An appealing concept are smart homes.
They want devices that are smart and interconnected, sharing large amounts of information, to enhance user experience and anticipate their needs.
They want devices that are smart, interconnected, sharing large amounts of information, enhance experience and anticipate their needs.
are
is
This has led them to
As a result, consumers
constantly
consistently
believe
trust
manufacture
produce
before an expensive product is manufactured
before manufacturing an expensive product
very important
critical
product
outcome
maximizing
maximising (British spelling)
functionality,
practicality
huge
big
Sure, a product
Sure, product
wow
impress
expectations
the expectations
designing
creating
they actually start
they start
greatest
most exceptional
This is where your investigative skills come in handy. This means going on the internet and looking at their website and social media pages, as well as seeing what people are saying about them on business review websites.
Here is where your investigation skills come in handy. You go on the internet and look at their website and social media pages, as well as read what people are saying about them on business review websites
When you become your competitor’s customer, you can gain insights into your own business or the product you are developing depending on the good and bad things you learn from them. This goes beyond merely just buying from them, but actually interacting with them to see what type of service they provide to customers. Since you are researching your competition, do not be afraid to bombard them with questions and take note of important insights.
When you become your competitor’s customer, you can gain insights into your own business or the product you are developing depending on the right and wrong things you learn from them. You are not merely just buying from them, but interacting with them to see what type of service they provide to customers. Since you are researching your competition, do not be afraid to bombard them with questions and take note of valuable insights.
That is why it is a good idea to come up with a list of competitors so you know who you are dealing with.
That is why it is a good idea to come up with a list of competitors, so you know who you are facing
This is why doing it right is crucial to the growth of your business
Doing it right is crucial to the growth of your business
, simulation-aided
, a simulation-aided
This can allow them to subject it to a wide range of use cases, which can help them discover new opportunities for the product.
Subjecting it to a wide range of use cases, can help the designers to discover new opportunities for the product.
This will allow you to secured the continued existence of your company with the revenue from the influx of new customers.
You will secure the continued existence of your company with the revenue from the influx of new customers like that.
This
Revisits
This will allow the company to capitalize on the product’s growing demand.
Economising development life cycles will allow the company to capitalise on the product’s growing demand.
This can add more length to the life cycle, meaning getting the product manufactured can become more costly.
Lengthier development cycles can be a result, meaning getting the product manufactured can become more costly.
components when
components, when
out the door
on the market
development
development.
This has led to what is know as simulation-aided design.
This synergy has led to what is know as simulation-aided design.
This can be
Such qualities are
which brings
and bring
Technology has impacted product development in profound ways. And it only gets better with each advancement.
Technology has impacted product development in profound ways, and only improves with each advancement.
main
primary
are
is
are able to incorporate
can incorporate
These answers can be answered by conducting market research. If you go around guessing what consumers need, the end result is that you may come up with a product no one has any use for.
Conducting market research can answer them. If you go around guessing what consumers need, the result is that you may come up with a product no one has any use.
major
significant
very good
excellent
gather
collect
in order to garner
to garner
important
crucial
key
critical
minimize
minimise
good for
useful
visualize
visualise
if they were discovered
when they are discovered
fix t
repair
mistakes
errors
ailure, but this can be reduced
failure which you can reduce
good
functional
on a product design.
on product design
simply
merely
Having an idea is nothing if you don’t know how to put an idea into production.
Having an idea is not enough, if you do not know how to put it into production.
So make sure you are getting constant feedback from people about your product through testing.
Ensure constant feedback from people testing your product.
the people you want to use it
your target audience.
After you get your product manufactured, you need to test it out on the market on real consumers.
After you get your product manufactured, you need to test it by real consumers.
It will outline all the goals of developing the product and the strategic decisions and steps you must take to make the idea a success.
It will outline the goals of developing the product and strategic decisions you must take to make your idea a success.
It is also a means of ensuring that you always remain on track and get your product manufactured and available on the market as soon as possible.
It is also a means of ensuring that you always remain on track, get your product manufactured and available on the market as soon as possible.
Just make sure you have a patent professional look it over before filing.
Just make sure you have a look over from a patent professional before filing.
You can always improve it from there.
From there on it can always be improved.
In
At
It can be a rudimentary representation as long as it is able to demonstrate the feasibility of idea.
It can be a rudimentary representation, as long as it is able to demonstrate the feasibility of your concept.
The good thing about a prototype is that it need not be something fancy or expensive to produce.
The good thing about a prototype is that it does not need not be fancy or expensive to be developed.
Where possible, try to work with professionals that can ease the work; for example, to get your product manufactured, you can work with an experienced and capable manufacturer.
Where possible, try to work with professionals that can ease your work. For example, getting your product manufactured can be accomplished by collaborating with an experienced and capable manufacturer.
While being the jack of all trades means you get to enjoy a greater cut of the profits, it is impractical with the demands of modern life.
Being the jack of all trades means you get to enjoy a greater cut of the profits, but it is impractical with the demands of modern life.
When you decide to take on every aspect of your idea alone, there is a chance you can end up being overwhelmed.
When you decide to pursue all aspects of your idea, there is a chance of ending up being overwhelmed.
Get Others in Board
Get Others on Board
The best way to do this is to go directly and talk to the consumers using information gathering techniques like surveys, questionnaires and focus groups.
The best way to do this is to connect with consumers using information gathering techniques like surveys, questionnaires and focus groups.
And before you enter the market, you must ensure that you researched it, gathering vital information that can help you take advantage of opportunities and gain a competitive edge.
And before you enter the market, you must ensure that you have researched it. Collecting vital information assists you in taking advantage of opportunities and gaining a competitive edge.
things like what it is, what it does
the subject and functionality,
These things are important when you want to bring an idea to life, as well as when forming the business plan to show investors and getting a patent.
These elements are critical when a new idea is brought to life, as well as when forming a business plan for investors and patent application.
the bellow tips.
the tips below
taking it seriously
seriously taking it
above-mentioned tips
tips mentioned above
noteworthy stuff
notes
one of the best ways to go about it is to just go ask the people
one of the best ways is to ask the people
dumb
meaningless
come
occur
Rather
Instead
session with nothing to show for it
meeting with nothing to show.
marinate
process
benefit
help
unique and everyone
unique, and everyone
are not that creative
are not creative
starts off with
starts with
their own mentality.
their mentality
ideas
thoughts
a great idea
an excellent idea
and that is what makes them a better
and makes them a better
job
situation
can use to manually control this
can use to control this manually
For one, there is no wearing of brushes to worry about, meaning brushless motors last longer. Secondly, the noise and sparks are significantly reduced. Thirdly, fewer sparks mean less energy dissipation, meaning brushless mortars require less power than their brushed counterparts to spin.
Brushless motors last longer because there are no brushes to wear out. The noise and sparks are significantly reduced. Fewer sparks lead to less energy dissipation, meaning they require less power than their brushed counterparts to spin.
Since there are no brushes in brushless mortars, they are much more efficient.
They are more efficient since there are no brushes in brushless mortars.
a number of
some
current.
current?
. Now, the shaft
The shaft
Basically, a brushed
A brushed motor
is placed
is in placed
Verdict on your product development/manufacturing being feasible or not feasible with explanation, where a product idea is not feasible, relevant alternatives are suggested.
Verdict on your product development/manufacturing being feasible or not. When a product idea is not possible, we suggest suitable alternatives
Simple electronic products that feature a simple control interface and an internal control chip. Simply find out the feasibility of developing, manufacturing, and selling your product. Get an idea about rough budget that might be required, before you commit to your idea.
Simple electronic products that feature a simple control interface and an internal control chip.
Find out the feasibility of developing, manufacturing, and selling your product. Get a rough budget needed before committing to your idea.
is placed.
is in placed
Verdict on your product development/manufacturing being feasible or not feasible with explanation, where a product idea is not feasible, relevant alternatives are suggested.
Verdict on your product development/manufacturing being feasible or not. When a product idea is not possible, we suggest suitable alternatives
Simply find out the feasibility of developing, manufacturing, and selling your product. Get an idea about rough budget that might be required, before you commit to your idea.
Find out the feasibility of developing, manufacturing, and selling your product. Get a rough estimation of the budget that you need before committing to your idea.
can interact with customer or be controlled remotely.
can interact with customer or remotely controlled.
can interact with customer or be controlled remotely.
interacts with customer or remotely controlled.
is placed.
is in placed
Verdict on your product development/manufacturing being feasible or not feasible with explanation, where a product idea is not feasible, relevant alternatives are suggested.
Verdict on your product development/manufacturing being feasible or not. When a product idea is not possible, we suggest suitable alternatives
Because of their control circuitry, brushless motors have a higher initial cost, which they more than make up for in efficiency and durability (no brushes to wear down). As you can see, brushless motors have ushered in a new generation of modern electric devices that are compact in size and offer better performance. Compared to conventional devices with brushed motors, the praise modern electric devices are getting is well deserved, despite the fact that they cost more. Modern electric devices are taking over, and many manufactures, as well as consumers, have wised up to their benefits and are not looking back.
Because of their control circuitry, brushless motors have a higher initial cost, which they more than makeup for in efficiency and durability (no brushes to wear down). Brushless motors have ushered in a new generation of modern electric devices that are compact and offer better performance. Compared to conventional devices with brushed motors, the praise modern electronic devices are getting is well deserved, even though they cost more. Modern electric devices are taking over, and many manufacturers, as well as consumers, have wised up to their benefits and are not looking back.
Perhaps this is one area where brushed motors have a slight advantage – the fact that they cost less.
Perhaps this is one area where brushed motors have a slight advantage – they cost less.
the motor of the modern electric will spin less.
the motor will spin less.
Due to their brushless motors, modern electric devices are more efficient than conventional devices.
Modern electric devices are more efficient than conventional devices due to their brushless motors.
has allowed
allows
talen
talents
coordinate
coordinates
on concept
on the concept
optimization
optimisation
Product Ideas: The Feasibility Methodology is a white paper explaining how great inventors focus on creating great concepts, start-ups focus on cool prototypes, a bigger company wants to get into mass production. We have put together this white paper to decode the methodology required to achieve idea conceptualisation, prototype realisation, and product manufacturing.
Product Ideas: The Feasibility Methodology is a white paper explaining how great inventors focus on creating great concepts. Start-ups focus on innovative prototypes while big companies want to mass produce. We have put together this white paper to decode the methodology required to achieve idea conceptualisation, prototype realisation, and product manufacturing.
Final technical drawings are created to allow accurate tolerance communication to vendors. These drawings clearly communicate the product specifications to vendors regardless of their experience or location. Next comes, vendors survey, selection, communication, and supervision, can take place. By the end of the production process quality checks are conducted to ensure conformity of the produced product.
Final technical drawings are created to allow accurate tolerance communication to vendors. These drawings convey the product specifications to vendors regardless of their background.
Then, vendors survey, selection, communication, and supervision, can take place. By the end of the production process, quality checks are conducted to ensure the conformity of the produced product.
design, optimisation.
design and optimisation
ests are first carried out digitally by simulating real-world scenarios to estimate the product design ability and limitations. This helps identify key possible improvements required to overcome newly found limitations. Simulation simply helps identify how the product might change its shape or break when used by end-user. It could also highlight areas with excess material that could be removed; to save weight and cost without impacting functionality or looks. Filament based 3D printers are then used to create working models for mechanical parts. After which powder-based selective laser sintering (SLS) printers are used to produce more accurate tolerances, which in turn helps improve tests accuracy. Some parts are usually CNC machined after this to make sure the test is as accurate as possible before the design optimisation is finalised.
Tests are first carried out digitally by simulating real-world scenarios to estimate product design ability and limitations. Simulation helps identify possible key improvements required to overcome newly found limitations. It looks at how the product might change its shape or break when used by end-user. It also highlights areas with excess material to be removed; to save weight and cost without impacting functionality or looks.
Filament based 3D printers are then used to create working models for mechanical parts. After which powder-based selective laser sintering (SLS) printers are used to produce more accurate tolerances, which in turn helps improve tests accuracy. Some parts are CNC machined to make sure the test is as accurate as possible before the design optimisation is finalised.
Throughout the optimisation phase, the product design is also kept optimised for manufacturing. Design for Manufacturing (DFM) is the general engineering art of designing products in such a way that they are easy to manufacture.
At end of concept development the preliminary design is created. It focuses on creating the product framework, which is crucial for the product development. The visual representation is made using 3D CAD rendering which helps effectively communicate the product idea. The preliminary design bridges the gap between conceptual design and detailed design. At this stage, the overall product configuration is defined, and main features are outlined. Product specifications materialise and help the development team outline estimates of financial, technical, and manufacturing details of the product. By the end of this stage various stakeholders can easily provide feedback based on an accurate representation of the solution.
At the end of concept development, we create the preliminary design. It focuses on building the product framework, which is crucial for product development. The visual representation is made using 3D CAD rendering which helps effectively communicate the product idea.
The preliminary design bridges the gap between conceptual design and detailed design. At this stage, the overall product configuration is defined, and the main features are outlined. Product specifications materialise and help the development team outline estimates of financial, technical, and manufacturing details of the product. By the end of this stage, various stakeholders can quickly provide feedback based on an accurate representation of the solution.
Abstract feasible ideas are developed to provide required solution and achieve set goals, turning vision into a reality. Features of the new products are selected from an array of possible features usually to provide most efficient solution. The concept is then sketched by hand to create visual representation of the idea and features and help the development process to proceed.
Abstract feasible ideas are developed to provide the required solution and achieve set goals, turning vision into a reality. Features of the new products are selected from an array of possible elements usually to provide the most efficient solution. The concept is then sketched by hand to create a visual representation of the idea and elements and help the development process to proceed.
Some projects require onsite visits to evaluate operation challenges and better understand needs. For these projects the team travels to the site to observe and communicate with end-users within the client company to help set and evaluate design solution goals.
Some projects require onsite visits to evaluate operation challenges. We observe and communicate with end-users within the client company to help set and evaluate design solution goals.
The research also investigates competition currently active in the market and relevant concepts and ideas that might develop into a competitor product in the foreseen future. A survey of prices currently offered for competitor products can also be done to estimate possible savings the new innovation could bring.
The research also investigates current market competition, and relevant concepts and ideas that might develop into a competitor product. We may survey the prices currently offered for competitor products to estimate possible costs the new innovation could bring.
are
is
Global Experience
I think you should include all countries (you didn't include Tanzania or Mozambique)
MARND caters
We cater
involves
involved
in market
in the market
focused on the design of practical elements that achieve business goals. The studio is most experienced in design for manufacturing (DFM), that is solutions applicability. As a design-focused organization, MARND helps innovative businesses define, analyse, and solve design-related challenges.
focusing on the design of practical elements to achieve business goals. The studio is most experienced in design for manufacturing (DFM). As a design-focused organization, we help innovative businesses define, analyse, and solve design-related challenges.
The company is also working on a number of in-house products, and the design service is provided by its design studio, MARND Studio.
We are also working on a number of in-house products using our design studio, the MARND Studio.
It is a process where success is an uphill battle and needs to be done with the appropriate steps to increase success.
It is a process where success is an uphill battle and needs to be done with appropriate steps.
With the information gathered from the market testing, a decision to launch the product or not is made. If it is a go, the marketing team comes up with a detailed plan to make the launch as smooth as possible. At this stage, a lot of financial resources are poured into manufacturing the product as well as advertising and other marketing activities. The company also comes up with a rollout strategy for the product, which normally starts with launching locally before going national and, if possible, international. Also, timing is crucial at this step and can lead to the delay of the product launch if it is not right. For instance, it would not make sense to launch the product in a time when the economy is down and people do not have money to spend on new products. New product development is a process that should not be taken lightly. Not every company that begins the process will see it through to the end, especially when they do not do it right. Furthermore, even if they manage to develop the product, they need to make sure it is something consumers want or need. The above steps make sure companies take a strategic and customer-driven approach to the product development process.
With the information gathered from the market testing, a decision is made to launch the product or not. If it does, the marketing team comes up with a detailed plan to make the launch as smooth as possible. A lot of financial resources are poured into manufacturing, advertising and marketing at this stage.
The company also comes up with a roll-out strategy for the product, which normally starts with launching locally before going nationally and, if possible, internationally. Also, timing is crucial at this step and can lead to the delay of the product launch if it is not right. For instance, it would not make sense to launch the product in a time when the economy is down and people do not have money to spend on new products.
New product development is a process that should not be taken lightly. Not every company that begins the process will see it through to the end, especially when they do not do it right. Furthermore, even if they manage to develop the product, they need to make sure it is something consumers want or need. The above steps make sure companies take a strategic and customer-driven approach to the product development process.
This is the final product testing before launch and commercialisation takes place. This is like a mini launch into the market to test the response of the users to make further tweaks if there are any minute complains. Furthermore, this allows the marketing team to strategise for the full introduction and get ahead of the competition.
This is the final product testing before launch and commercialisation takes place. Responses of the users are further tweaks in the product. This allows the marketing team to strategise for the full introduction and get ahead of the competition.
If the company sees great potential in the product idea, a prototype will be made for testing. This process can take weeks or months in order to come up with a workable prototype and make sure it meets the safety and utility requirements of its target consumers. To make sure the prototype passes this stage, many companies involve the actual users and make adjustments based on their feedback.
If the company sees great potential in the product idea, a prototype will be made for testing. This process can take weeks or months in order to come up with a workable prototype to make sure it meets the safety and requirements of its target consumers. Many companies involve users and their feedback in order for the prototype to pass this stage.
Before they bring an idea to life, the company needs to determine if doing so will satisfy its overall objectives, which means there is a need for business analytics. This is where the company’s business analysts come up with projections in terms of cost, sales and profit. The analysed data is then sent up the management chain for a decision to be made on whether to go forward with the project or not.
Business analytics help to determine if bringing an idea to life will satisfy company's overall objectives. The company’s business analysts come up with projections in terms of cost, sales and profit. The analysed data is then sent to the management team to decide whether to execute the project or not.
Next, the company needs to know if they have feasible product ideas on their hands by conducting a feasibility study. To determine if they have a feasible product, the company has to evaluate the product idea financially and operationally. Not only that, looking at the feasibility of idea allows the company to determine the risks involves and take measures to minimise them.
Next, the company needs to know if it has feasible product ideas by conducting a feasibility study. The company has to evaluate the product idea financially and operationally. This allows the company to determine the risks involves and take measures to minimise them.
Not all product ideas will be worth pursuing, and the bad ones need to be filtered out from the good. This is the whole point of idea evaluation stage, which involves screening each idea until there are only a handful of them left. This step is crucial to finding out which products are worth pursuing and will contribute to the company’s growth and profitability.
Not all product ideas will be worth pursuing, and the bad ones need to be filtered out.This is the whole point of idea evaluation stage. It involves screening each idea until there are only a few left. This step is crucial to find out which products are worth pursuing and will contribute to the company’s growth and profitability.
Evaluation of the Idea
Evaluating idea
NPD always starts with idea conceptualisation, which means brainstorming great product ideas. The aim of this exercise is to innovate, and usually leads to hundreds and even thousands of product ideas. At this stage, the company looks internally and externally, spending hours braining storming to come up with ideas to evaluate.
NPD starts brainstorming great ideas. This leads to innovation and creates thousands of product ideas. At this stage, the company looks internally and externally. Spending many hours brainstorming to come up with ideas to evaluate.