- Nov 2016
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www.sciencedaily.com www.sciencedaily.com
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The authors say they were intrigued by how consumers were able to judge seemingly mundane objects or mass-market brands as authentic. "Consumers found authenticity in The Simpsons, McDonald's, cigarette manufacturers, and Nike," the authors write.
This idea provides interesting theory as to how consumers attach authenticity to the things they purchase. I can use this idea to supplement a paragraph where I discuss why exactly people are on the "search for authenticity".
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Is McDonald's an authentic brand? What about Marlboro? According to a new study in the Journal of Consumer Research, consumers are able to find authenticity in unlikely places.
This Science daily article seems to be a paraphrase/summary of a larger research study. Science Daily hits on the main points of the study and presents the information in a way that would appeal to their readers.
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ou-expo.nicklolordo.com ou-expo.nicklolordo.com
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Starting in early twentieth-century Britain, marketers began to focus less
"...on a particular object for sale at a particular price, and more on aura and setting, promising consumers not single products but new identities and new ways to live"(could not annotate across pages)
This fact could provide excellent motive and background to my paper's claim re. food services reinforcing cultural stereotypes by making their dining experience catered to customers expectation of culture.
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Defi ning the authentic precisely is dif-fi cult and a potential minefi eld. When the question is simply to distinguish an actual artifact from a reproduction, the task is perhaps easiest. An expert can, for example, tell an “authentic” nineteenth-century farm tool from its copy in the twentieth. Historical reproductions can also be assigned “authentic” labels; a living-history museum that whitewashes the past and erases its painful ele-ments will be deemed less “authentic” than the one that presents the past in all its gritty details. In this case, “authentic” takes the meaning of “accurate.” When authenticity gets commodifi ed, however, the case is far muddier.
For Outka to attempt to define authenticity and distinguish between these two synonyms of authenticity serves as great theory for the group to better use authenticity as a broad tool kit in own essays. Her particular stance on commodified authenticity is one of "skepticism and attraction" in that it can "distort history and present present crass imitation of something valuable." This perspective of authenticity will edify the group's use of the authenticity tool-kit.
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- Oct 2016
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ou-expo.nicklolordo.com ou-expo.nicklolordo.com
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While many kinds of people may be involved in authentication, some kindsbecome more and some less important over time.
This is an interesting idea that highlights the effect of time on an actors role in the authenticity building process.
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Lu and Fine (1995), for example,found that the ethnic appearance and role performance of cooks and waiters iscrucial to customers’ evaluation of the authenticity of the food in ethnic restau-
This portion/citation from the essay provides good background to my argument-- that firms who feign cultural authenticity to satisfy customers’ distorted generalizations of a culture are perpetuating the acceptance of stereotyping in the customer’s’ society.
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As Beverland (2005) shows in the article on luxury wines in this issue (Bever-land, 2005), such tactics are still employed by growers and merchants around theworld who advertise that they employ traditional methods of wine-making, whileat the same time they obscure the array of industrial processes that have beenintroduced to make better wine in larger quantity and still sell it at a lower price.Such tactics of asserting authenticity by saying that the new authentically repre-sents the old are used in selling a wide range of products.
Peterson cites Beverland's article not only to establish a background for one of his authenticity arguments but also to motivate the reader to find interest in the subject at hand- the mechanics behind and the implications of socially constructed authenticity.
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ou-expo.nicklolordo.com ou-expo.nicklolordo.com
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be deciding whether, in a country rooted in a commitment to free speech, it’s reasonable to throw people in prisonfor their art.for their art
Hate speech seems like a common thing in violent rap. Author argues violent rap should be recognized as art in the public's eye and the court's eye. Should hate speech also have that option? Are violent threats more ok than hate speech, strictly in regards to being art?
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ou-expo.nicklolordo.com ou-expo.nicklolordo.com
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As a black woman and a feminist I listen to the music with a willing- ness to see past the machismo in order to be clear about what I'm really dealing with
Tangent: starting sentences with "as a x " usually ends up pushing some stereotype that may not be true for every x. Are stereotypes necessarily a bad thing?
Anyways, Morgan is able to look past the artificially macho lyrics of sexist rap to examine what really matters--the true motivations and feelings of the artists behind it all.
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- Sep 2016
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nicklolordo.com nicklolordo.com
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; I wonder if we’re entering a brave new world whereeach new big song is really about how regular people perceive the bigness of that song against the smallnessof their own lives.
Hyden uses the evidence in his article to pose this fascinating implication about the future of music. I do not know how Hyden feels toward this implication, but I do not like the sound of it.
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- Aug 2016
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ou-expo.nicklolordo.com ou-expo.nicklolordo.com
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a poem always (if it is successful) attracts us enough to make us willing to bear with it while we try to understand it better.
Does this mean that all successful poems should not be understood completely when they are first heard, and that they should be tediously decomposed until they are?
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rather, the words of the speaker become my own words.
Sort of like identifying with a message someone else is saying that's not on the forefront of your mind.
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