Sometimes I come up with good ideas, but I decide not to pursue them. There’s a variety of factors that go into deciding what I want to work on. For instance, how long it’s going to take, what new things will I learn by working on it, and whether it’s something that could be considered complex. An ideal project for me would be intellectually and creatively challenging, something to solve an issue and make an impact.

Another way is to just think of a tedious task I regularly do that I could simplify, such as creating videos for Twitter and Dribbble, which led me to create Animockup. It’s a web-based design tool to create animated mockups within different devices, which can be customized by adding text and images through a fully interactive canvas, and then exported as a video or GIF to post on social media or other platforms. 

most people do not have the time or expertise to participate in the process

It’s difficult to maintain emotional connection to a creative project across delays and breaks