Art is intertwined with humanity, with all its flawed dimensions, and the two cannot be separated. In the making of art, there is family, there are friends and collaborators, there is both fragility and permanence, and there is the passage of time. And there is physicality.
This further shows why people didn't like this ad and how the author who wrote this has a personal attachment to music. This could mean that other musicians would be upset, but non-musicians would care a bit less.