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  1. Feb 2021
  2. www.searchenginejournal.com www.searchenginejournal.com
    What You Need to Know About PPC Budgets & Bidding
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    1. msteuer 23 Feb 2021
      Once you have enough data from your manual bid strategy to benchmark performance, testing these by running a Google Ads experiment against the manual bid strategy is a logical next step for account optimization.

      Based on experience, would you recommend using automated bidding in a start up first year company marketing? Or would you wait a year or so to get all the projections solidified?

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    searchenginejournal.com/ppc-guide/budgets-bidding/
  3. www.searchenginejournal.com www.searchenginejournal.com
    How to Develop Your PPC Strategy
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    1. msteuer 23 Feb 2021
      The downside of this approach is that you will often see higher cost-per-clicks due to competition and sometimes irrelevant click-throughs.

      For this generalized approach, how often does the CPC's increase in value and cost per bid? Especially when there are keywords that are already very high on relevancy.

      #cpc
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    searchenginejournal.com/ppc-guide/how-to-develop-ppc-strategy/