2 Matching Annotations
- Feb 2021
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www.searchenginejournal.com www.searchenginejournal.com
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Once you have enough data from your manual bid strategy to benchmark performance, testing these by running a Google Ads experiment against the manual bid strategy is a logical next step for account optimization.
Based on experience, would you recommend using automated bidding in a start up first year company marketing? Or would you wait a year or so to get all the projections solidified?
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www.searchenginejournal.com www.searchenginejournal.com
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The downside of this approach is that you will often see higher cost-per-clicks due to competition and sometimes irrelevant click-throughs.
For this generalized approach, how often does the CPC's increase in value and cost per bid? Especially when there are keywords that are already very high on relevancy.
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